How do you stay on track with your digital product?
Jun 11, 2025
Just like a racing car pausing during a pit stop to refuel, change tires, and check systems, it's wise for digital products to take a break now and then. Not because things aren't going well, but to ensure you continue to perform optimally. How do you make sure your product stays on track even after launch? For Huisman, we organized a strategic pit stop - a workshop where we took stock, refined the roadmap, and discovered new opportunities.
The Strategic Pitstop: How Huisman Stays on Track with Their New Customer Portal
In our workshop with Huisman, one question was central: How do we ensure that the new customer portal is not only well designed but also stays on track? To keep this sharp, we revisited the previously set goals. What did we want to achieve? What insights had we gathered during our discovery phase back then? And most importantly, how do the designed functionalities connect these goals to user needs?
The functionalities we designed are the bridge between goals and users. They not only provide the solutions that contribute to the set goals but also support the daily processes of the users. During the workshop, we explored how effective those solutions were. Where can we refine, optimize, or expand?
Knowledge is Power
One of the most valuable parts of the workshop was evaluating the KPIs. What are we already measuring? What more can we map? Together with Huisman, we scrutinized the established KPIs. We adjusted them, sharpened them, and created new KPIs for even better tracking of whether the functionalities contribute to the set goals.
We also looked at the functionalities that were still open on the roadmap. By linking these directly to the goals, it became clear which components are crucial for achieving the goals. This way, we could refine the roadmap together and give certain functionalities a higher priority. This ensures that Huisman's new customer portal is not only better monitored but also more purposefully developed.
Looking Ahead: What's the Next Step?
The power of a strategic pitstop is that you not only look back but also forward. Have new goals emerged? What are the latest insights regarding the needs of the end users? And can we come up with even more solutions that align with user desires and contribute to achieving the set goals?
During the workshop, the first new ideas already surfaced. Interesting starting points for future brainstorming, new KPIs to monitor, and additional functionalities to add to the roadmap. This way, we ensure that Huisman stays on course, not just today, but also tomorrow.
Is Your Product Still Aligned with the Goals?
Is your digital product always evolving? Are you wondering if you're still on track? Or do you want to evaluate creatively and discover new opportunities?
