Services \ Workshops \ Strategic pit stop

Stay on course with your digital product

A workshop to determine where you stand with your digital product, where you want to go, and how to get there.

Digital products are constantly evolving. New features, optimizations, stakeholder requests... The work is never finished. However, without a moment of reflection, goals and users can quickly be forgotten. This workshop changes that.

Digital products are constantly evolving. New features, optimizations, stakeholder requests... The work is never finished. However, without a moment of reflection, goals and users can quickly be forgotten. This workshop changes that.

Digital products are constantly evolving. New features, optimizations, stakeholder requests... The work is never finished. However, without a moment of reflection, goals and users can quickly be forgotten. This workshop changes that.

How it works

A strategic pit stop is a compact workshop in which you critically examine the direction of your digital product with us. Are your goals still clear? Do your solutions meet the needs of the users? And are you focusing on the right aspects? By laying everything side by side—goals, KPIs, user insights, and functionality—you regain control and direction.

The Strategic Pit Stop is guided by an experienced UX strategist. We take you step-by-step, providing fresh insights, new connections, and ideas that immediately steer the future of your product.

Interesting for teams that:
Work on complex digital products, have just gone live with their product, are in the middle of further development, or have been operating for years.

Target audience:
Product owners, UX teams, or multidisciplinary project teams.

Duration:
2 to 3 hours

Location:
At your own location or at Okapion in Rotterdam

What does the pit stop deliver?

Get a handle on your strategic goals

Get a handle on your strategic goals

What do you aim to achieve with good UX, and how can you make it measurable in your application(s)?

Better KPIs that are measurable

Better KPIs that are measurable

Critically assess how you can measure wisely and identify which steps are truly important to track.

Understanding What Works and
What Doesn't

Understanding What Works and
What Doesn't

Understanding what works and what doesn't

By clarifying your strategy's focus, you can adapt flexibly to changing circumstances.

Working together creates support

Working together creates support

By participating in the workshop together, you can engage everyone and create support within the team.

Well-prepared roadmap

Well-prepared roadmap

By cleverly identifying where profit and focus should be, you can effectively fill your roadmap.

Content of the workshop

One

One

One

Setting goals

Setting goals

Setting goals

Are all the goals still up-to-date? Have any new ones been added? And are they specific enough to aim for?

2

2

2

Evaluating KPIs

Evaluating KPIs

Evaluating KPIs

Which KPIs are currently being measured? Where are the gaps? And how can we make them sharper, more concrete, and better measurable?

3

3

3

Visualizing user insights

Visualizing user insights

Visualizing user insights

What are the users experiencing? We gather input from research, support, and observations, and translate signals into clear needs.

4

4

4

Link functionality to objectives and user insights

Link functionality to objectives and user insights

Link functionality to objectives and user insights

Are all the goals still up-to-date? Have any new ones been added? And are they specific enough to aim for?

5

5

5

Evaluate the roadmap

Evaluate the roadmap

Evaluate the roadmap

We are critically reviewing the current roadmap: does it still align with what we want to achieve? What deserves priority?

6

6

6

Brainstorming

Brainstorming

Brainstorming

With everything organized, there's space to think ahead. What new ideas align with the goals and user needs? What deserves a place on the roadmap?

Final result

An overview of the discussed insights, refined KPIs, and a list of ideas to guide your roadmap.

Direction and new energy

Sometimes, it's just nice to have someone take a look. Someone who asks questions you might be avoiding, connects dots you haven't seen in a while, and refreshes your mind. Our workshop offers such a moment. Not a heavy session, but a sharp perspective, honest feedback, and energy to spare. A chance to pause briefly so you can move forward again with focus, ideas, and enthusiasm to build.

Direction and new energy

Sometimes, it's just nice to have someone take a look. Someone who asks questions you might be avoiding, connects dots you haven't seen in a while, and refreshes your mind. Our workshop offers such a moment. Not a heavy session, but a sharp perspective, honest feedback, and energy to spare. A chance to pause briefly so you can move forward again with focus, ideas, and enthusiasm to build.

Direction and new energy

Sometimes, it's just nice to have someone take a look. Someone who asks questions you might be avoiding, connects dots you haven't seen in a while, and refreshes your mind. Our workshop offers such a moment. Not a heavy session, but a sharp perspective, honest feedback, and energy to spare. A chance to pause briefly so you can move forward again with focus, ideas, and enthusiasm to build.

Tijdens een strategische pitstop workshop
Tijdens een strategische pitstop workshop
Tijdens een strategische pitstop workshop

Experiences of Others

We previously conducted this session with companies like Huisman and Aimms. Their enthusiasm prompted us to make this approach more widely available because it provides positive energy and clarity.

Experiences of Others

We previously conducted this session with companies like Huisman and Aimms. Their enthusiasm prompted us to make this approach more widely available because it provides positive energy and clarity.

Experiences of Others

We previously conducted this session with companies like Huisman and Aimms. Their enthusiasm prompted us to make this approach more widely available because it provides positive energy and clarity.

Ready for a strategic pit stop?

Would you like to schedule a workshop with your team? Or would you prefer to learn a bit more first? Let us know. We're happy to tell you more.

Ben Smeets, director at Okapion

Ready for a strategic pit stop?

Would you like to schedule a workshop with your team? Or would you prefer to learn a bit more first? Let us know. We're happy to tell you more.

Ben Smeets, director at Okapion

Ready for a strategic pit stop?

Would you like to schedule a workshop with your team? Or would you prefer to learn a bit more first? Let us know. We're happy to tell you more.

Ben Smeets, director at Okapion

Office

Noordsingel 117
3035 EM
Rotterdam

Office

Noordsingel 117
3035 EM
Rotterdam

Office

Noordsingel 117
3035 EM
Rotterdam