What does the pit stop deliver?
How does it work?
A strategic pitstop is a concise workshop where you critically assess the direction of your digital product with us. Are your goals still on point? Do your solutions meet the needs of users? Are you focusing on the right things? By aligning everything side by side—goals, KPIs, user insights, and functionality—you regain control and direction.
The Strategic Pit Stop is guided by an experienced UX strategist. Step by step, we walk you through and help you gain fresh insights, new connections, and ideas that immediately steer the future of your product.
Interesting for teams that:
Work on complex digital products, have just gone live with their product, are in the midst of further development, or have been active for years.
Target audience:
Product owners, UX teams, or multidisciplinary project teams.
Duration:
2 to 3 hours
Location:
At your own location or at Okapion in Rotterdam
What do we do in the workshop?
Are all the goals still up-to-date? Have any new ones been added? And are they specific enough to aim for?
Which KPIs are currently being measured? Where are the gaps? And how can we make them clearer, more concrete, and more measurable?
What are the users experiencing? We gather input from research, support, and observations, and translate signals into clear needs.
Are all the goals still up-to-date? Have any new ones been added? And are they specific enough to aim for?
We are critically reviewing the current roadmap: does it still align with what we aim to achieve? What deserves priority?
With everything in order, there's room to think ahead. What new ideas align with the goals and user needs? What deserves a place on the roadmap?
What do you have in hand at the end?
An overview of the discussed insights, refined KPIs, and a list of ideas to guide your roadmap.